In NAV, News, Success

Customer: Lam Soon Singapore Pte. Ltd.

Products and Services: Dynamics NAV 2013; Yammer

Industry: Retail and Consumer Goods

Organization Size: Medium (50 – 999 employees)




Increased sales, improved reporting, enhanced mobility

Lam Soon staff now have all the information they need at the click of a button. Using real-time data, they can generate financial, sales, and inventory reports. Sales staff key in orders once, and that order is automatically logged into both Navision and the company’s WMS software. Employees can now spend time on more productive tasks, so Lam Soon has been able to accept more companies to distribute their products. The result? An impressive increase in sales.

A 30 percent sales increase

Lam Soon staff are no longer hindered by an inefficient ERP program and are able to take on new challenges. As a result, company leaders can confidently embark on a path of growth. “We are producing new items and accepting new clients,” enthuses Mr. Chia. “With improved staff productivity, we are able to bring in more product to generate more profit for the company. We may achieve S$100 million in sales—a 30 percent increase.”

Easy, accurate reporting

Today, Lam Soon employees can easily compile their sales, marketing, and financial reports. Now that every department is sharing the same accurate source data, people can confidently make decisions based on the information they get. Staff no longer spend time figuring out whose data set is the most accurate. “What used to take weeks now takes hours,” notes Mr. Chia.

A mobile, empowered sales force

Lam Soon sales staff no longer have to spend their evenings keying in sales orders back at the office. They all have tablets, with immediate access to the company’s online Microsoft NAV website. Sales people can instantly check inventory, see if a customer still owes the company money, and enter orders. The moment an employee enters the data, the stock is immediately reserved and on its way to the customer. “This mobility is fantastic,” says Mr. Chia. “It allows us to plan and be more responsive to our customers.


With improved staff productivity, we are now able to bring in more product to generate more profit for the company. We may achieve S$100 million in sales—a 30% increase.

Cayson Chia: Financial Controller

Lam Soon Singapore Pte. Ltd.

 Source: Customer Stories

Recommended Posts